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About the Project

I setup automation for eCommerce brand. Here I used Facebook ads to drive traffic. I set up processes and systems to verify the orders and fullfill. We used email automations to recover abandoned carts.

Challenges

In initial days cost per acquision was high. I had to bring the CPA down and get more repeat customers.

Solution

I tested with different creatives, audiences and ad copies. In 24 days we reached close to 320000 with average order value of Rs. 1026 and we started getting recurring orders.

| Scaled eCommerce Brand to 320000 in 24 days | Digital Arnab

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