I setup automation for eCommerce brand. Here I used Facebook ads to drive traffic. I set up processes and systems to verify the orders and fullfill. We used email automations to recover abandoned carts.
Challenges
In initial days cost per acquision was high. I had to bring the CPA down and get more repeat customers.
Solution
I tested with different creatives, audiences and ad copies. In 24 days we reached close to 320000 with average order value of Rs. 1026 and we started getting recurring orders.